All MCs bow down, your new rap god is here, and he looks eerily like Mac from Always Sunny In Philadelphia wearing a cowboy hat. 

Sergey Ivanushin has created a new category of hip-hop altogether called, ready for it... "cattlerap." Take a hip-hop beat, and loop it over an auctioneer -- brilliance. I'm predicting that it's just the type of innovation needed to finally bring the Bronx and Boise, Idaho hip-hop communities together.