Look at this ethnic, wrinkly old guy, his face represents the wisdom that comes with age. At least that's what it means according to every brand video ever made. 

Dissolve took Kendra Eash's McSweeny article "This Is A Generic Brand Video" and made a video completely with their own stock footage. Guy in a lab coat -- yep. Cute baby -- yep. Equally balanced montage of minorities -- you betcha. 

Now go buy stuff cuz generic brand knows your needs and interests. Plus, they have a fuckin' kite!