Whenever I get a text with emojis I feel like I'm trying to crack a Russian submarine code and forever cut the person out of my life who sent them. That being said, in music video form something about the yellow smiley faces is oddly hypnotic. 

Beyonce could have saved about $80,000 and just had Vimeo mastermind Jesse Hill produce her video for "Drunk In Love." Sure, we wouldn't have gotten to see her roll around on the beach in artsy black and white, but with Jesse's version we get a cigarette and a snowman. 

Multiple watches are in order for this one.